Analysis # dos.

Right here right now as I write this blog I am giving into the culture Industry. Although it is continuously changing it is still the thriving industry that drives all of us. Young, Old, every race, religion, political party, sex and everything in-between are targets for the culture industry.

We are a society that has become dependant on digital media, updating your status is like putting on socks in the morning. It has become a thoughtless action where we think we are creating something that is all our own, but in reality the words we choose to write can be compared to which station we would decide to put the radio on. The culture industry creates the medium and we use the hidden choices given to us to use it. And with that it becomes a part of the norm especially in today’s technologically advanced world. Society thrives on these forms of communication, and our participation within them is what keeps it moving. It is the goal of the culture industry to manipulate us into the “2-way form of communication” to keep the medium going… well until the new medium is made. So has our status as media consumers changed? It’s changed only in the sense that we have been molded to believe that things have changed, that we do have a say in what’s going on.

I would feel a little less cynical if what people said actually mattered to the owners and creators, but it doesn’t.

Now where people believe they are being diverse an original, they really are just a part of the norm. Lets take blogs for example, the writer is all like “I’m so cool and original, here me roar. I’m such a pro on life or this or that, or my life is so hard. I’m going to write about this now.” Umm hello? You and the millions of other people are doing the same thing! Blogs were conducted for people to share their thoughts and all that jazz, and for people to comment, it’s all in the design plan. Most people have blogs because it is the artist thing to do, or the kool thing to do. This is not a bad thing; it’s a cultural thing. (I’m not hating on bloggers, just trying to make a point.) In high school I had a live journal, which I made because all of my friends had one. And we would bitch and complain and be typical teenagers, do I use it now? No I use Facebook and twitter because that’s the “new technology” of the culture industry.

Green is the new black? Amateur is the new professional. But the amateur remains so, because the professionals are still decide for us. However the amateur spot light has been chosen by the industry to misguide people into the belief that they have control and that diversity thrives.

Now we have so many options presented to us. But wither we realize it or not, our options and freedoms are still being controlled. As noted in the reading everything is categorized and the options being presented are geared at certain groups of people. Lets take movies for example, we have the obvious, the big blockbusters and comedies and romance movies. We know who is geared towards them, and it’s the majority. However the minority who favor Indie films because they’re so insightful and new… welcome to a new category. The whole Indie industry is just another category of people; the movies are made a certain way so that the people will fall like putty into the group. Make sense? It reminds me of high school yet again, I was part of the “rocker” kids. I had pink hair, piercings, wore all kinds of bizarre stuff, though I was so original. Not conforming to the norms of everyone else. Oh little Bon Bon, how wrong you were. My friends and a whole bunch of other kids around the country and world even thought the same thing. This unique culture I was thriving in was just another branch of the culture industry. Thankfully I figured that out. Haha

We are all controlled. The influence is all around us. If you really think for one second that you are not part of the culture industry, you are! Your in the group that thinks they aren’t.

How refreshing another ramble on a blog, I’m so unique. SIKE! Bon Bon out.